WHO WE ARE

Back in 2018, Diana Oberrauch and Liliya Semenova met in Vienna and bonded over design, geometry, and architecture - and so the award-winning label In Or Near was born. In 2021 we partnered with a business developer from The Netherlands - Pieter Anemaet and recently our team welcomed Polina Maltseva - our new head of international sales. 

After four years of reaching various achievements in Haute Couture internationally and in Austria our thoughts for conscious fashion for everyone brought us to a new beginning.

THE TRANSFORMATION 

In Or Near Porter - a transformable accessories-based, ready-to-wear line that introduced a system of composing smart type of layouts – avoiding leftovers of the textile in the actual production.

In the spirit of love for modern architecture, we kept the inspiration and modeling technique based on extracting elements of contemporary buildings and interiors and integrating them into fashion pieces.

THE GOAL

Diana and Liliya's goal was to create a “no gap concept” - where between the final product and the textile no waste exists.